Bing will go to the next level after Microsoft Marries Yahoo

SetyaPutra.Org — Thu, 30 Jul 2009 05:14:38 +0000

This year, Yahoo give us a lot of shocking news. After last year Microsoft offer turn down by Yahoo, and 2nd quarter of this year Yahoo announce to close Geocities, and now Microsoft has announced that it has partnered with Yahoo in order to create a stronger no. 2 on the search engine market to go against Google. Through the marriage, after over a year and a half of off-again on-again speculation and failed negotiations, Microsoft and Yahoo have combined their search engine and online advertising businesses in order to close the gap separating both companies from Google. Under the agreement, Microsoft’s Bing search engine will power Yahoo search on all Yahoo sites. At the same time, Yahoo will take on the role of exclusive worldwide relationship sales force for itself and for Microsoft, and will deal directly with both of the companies’ premium search advertisers.

CEO Carol Bartz stated earlier this year that it would take Microsoft boatloads of money to get Yahoo. While there is no money upfront, according to the financial terms of the agreement disclosed, Bartz still managed to get her wish. The Yahoo CEO indicates that the partnership with Microsoft brings to the table “boatloads of value” for Yahoo, for its users, and for the industry. As far as Yahoo is concerned, the company is expecting its annual operating income to get a boost of approximately $500 million. Current estimates reveal that Yahoo expects expenditure savings of about $200 million, with a forecasted $275 million extra to annual operating cash flow.

“Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company,” revealed Steve Ballmer, Microsoft chief executive officer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”

Microsoft and Yahoo promised that the deal was designed to offer an evolved web search experience to benefit not only end users but also advertisers. At the same time, the Redmond company noted that the partnership would ensure sustained innovation to the industry. Neither Microsoft nor Yahoo have made it a secret that they would flex their combined search engine muscles to go against Google.

The Source : – Softpedia

Data from an advertising company : Bing Users Are 55 % More Likely to Click on Ads

SetyaPutra.Org — Sun, 26 Jul 2009 04:41:51 +0000

Microsoft’s new search engine Bing has been a relative success for the company, if not in user numbers, which may have risen slightly in the past month, though sources are often contradictory, then by the large amount of mostly positive press it has been getting almost two months since it was launched. And now there seems to be another reason why Microsoft execs should be patting themselves on the back as data from search-advertising network Chitika shows that Bing users are 55 percent more likely to click on an ad in a site they are visiting, compared to Google users.

“We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing,” Dan Ruby, director of marketing at Chitika, said about the reasoning behind the study.

The study looked at ads on 50,000 sites in Chitika’s network, which generated 32 million impressions in a week this month. The findings show that users who landed on the sites coming from a Bing search were more likely to click on an ad, with clickthrough rates of 1.5 percent. Meanwhile, only 1.24 percent of those coming from Yahoo’s search engine clicked on ads on the sites, with Google users coming dead last following on ads only in 0.97 percent of the cases.

While the data is interesting in itself, does it really say anything about the ad market or Bing for that matter? One could assume that the fact that Bing users are more likely to click on ads is a characteristic of the whole group and not just an unrelated coincidence. One could even speculate, like TechCrunch does, that they are using Bing in the first place because they are more susceptible to ads, as Microsoft has been pouring tens of millions in an ad campaign for the search engine. Still it may not have anything to do with the product itself but rather with the fact that it has such a small audience.

The Source : Softpedia.com

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Bing will go to the next level after Microsoft Marries Yahoo

Data from an advertising company : Bing Users Are 55 % More Likely to Click on Ads