Bing will go to the next level after Microsoft Marries Yahoo
This year, Yahoo give us a lot of shocking news. After last year Microsoft offer turn down by Yahoo, and 2nd quarter of this year Yahoo announce to close Geocities, and now Microsoft has announced that it has partnered with Yahoo in order to create a stronger no. 2 on the search engine market to go against Google. Through the marriage, after over a year and a half of off-again on-again speculation and failed negotiations, Microsoft and Yahoo have combined their search engine and online advertising businesses in order to close the gap separating both companies from Google. Under the agreement, Microsoft’s Bing search engine will power Yahoo search on all Yahoo sites. At the same time, Yahoo will take on the role of exclusive worldwide relationship sales force for itself and for Microsoft, and will deal directly with both of the companies’ premium search advertisers.
CEO Carol Bartz stated earlier this year that it would take Microsoft boatloads of money to get Yahoo. While there is no money upfront, according to the financial terms of the agreement disclosed, Bartz still managed to get her wish. The Yahoo CEO indicates that the partnership with Microsoft brings to the table “boatloads of value” for Yahoo, for its users, and for the industry. As far as Yahoo is concerned, the company is expecting its annual operating income to get a boost of approximately $500 million. Current estimates reveal that Yahoo expects expenditure savings of about $200 million, with a forecasted $275 million extra to annual operating cash flow.
“Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and real consumer choice in a market currently dominated by a single company,” revealed Steve Ballmer, Microsoft chief executive officer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”
Microsoft and Yahoo promised that the deal was designed to offer an evolved web search experience to benefit not only end users but also advertisers. At the same time, the Redmond company noted that the partnership would ensure sustained innovation to the industry. Neither Microsoft nor Yahoo have made it a secret that they would flex their combined search engine muscles to go against Google.
The Source : – Softpedia
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August 2nd, 2009 at 10:32 pm
The thing about Bing is they have just entered the market and already sees movement in their search engine. Of course this is Microsoft, but it didn’t take long. The combination of Bing and Yahoo could possibly trump the Google search engine, however the battle is going to be a big one if they tend to drag Google’s traffic to their own.
August 10th, 2009 at 12:41 pm
Though Bing has just entered the market but its doing well. Its search results are good. Now as far as Google is concerned it has got reputation and huge customer base. Its not easy to compete and win from Google. Joining of Yahoo and Bing will do a lot good, but better than Google is quite difficult. They’ll require a lot of innovations and tools in their new search engine. Lets see what happens :p
August 11th, 2009 at 3:08 am
Interesting post. This reminds me when at a time, Google was powering Yahoo results long ago. Now it will be Bing doing the same thing. Bing search results are very good, so I believe Yahoo will have amazing search engine result pages(SERPs) as well. Bing itself is already being a great source of traffic for many websites and starting to become more and more popular. The future of search engines battle would be very epic indeed.
August 11th, 2009 at 8:21 pm
On one hand, going after Google will be hard work. That said, recent statistics have shown that Bing’s share of the search market jumped by 1%. This figure might not seem like a lot but when you consider the billions of searches running every day it’s a pretty big number. True, this jump may well be a result of the MicroHoo deal but it could also be users looking for different results as Bing seems to be more focussed on sales rather than pure search. Only time will tell who the winner will be.
August 22nd, 2009 at 5:09 pm
Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.
September 6th, 2009 at 1:13 pm
We have see a lot of ‘google killers’ and I think this time Microsoft has finally nailed it and has managed to be worthy competitor to Google. With Yahoo deal they have already become official number 2 (leaving youtube behind)
I don’t know when they will start promoting Bing as an SEM destination, but I guess it’s only a matter of time.
September 15th, 2009 at 9:57 pm
It is going to be difficult for Bing to take the market share from Google, but it is great for the consumer to have the option to use an alternative search engine.
November 12th, 2009 at 2:48 pm
I m sure Bing of microsoft won’t be able to compete Google’s SE, since Google as a SE has dominated market since when internet was implemented, so it will be very tough for Microsoft to kick Google
December 8th, 2009 at 5:25 pm
i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.
August 12th, 2010 at 3:01 pm
i still frequently use Google despite the appearance and popularity of the Bing search engine;;`